Location: Fremont, California, USA
Prepare and execute digital media offerings (ads, targeted emails, customer spotlights) for business owners and brands/products that target Overseas Chinese communities. Strategize and implement advertising projects, coordinate design work in U.S and China. Manage social media, Google Analytics, and other marketing related accounts to track the performance of the various web properties of the company, including both Chinese and English websites. Create articles, web content, emails, landing pages, collateral, blog posts, eBooks, and whitepapers in Chinese and English to generate brand visibility and enhance user engagement. Plan, construct and manage all communication content in both Chinese and English. Perform product (website/app) design, UX planning, concept research, product testing for new media products/services that target Chinese-speaking communities in the U.S. Conduct market research to monitor and report competitive activities and develop programs to promote the advertising products
Master’s degree in Advertising or Journalism, 6-month experience in marketing related positions, ability to work effectively in Chinese and English.